The sustainability of a brand’s domestic and international growth depends on an ability to ensure that it, and no-one else, is in control of its brand identity. It does this by protecting its intellectual property.

In the case of a branded goods company, this protection centres around its trade mark portfolio. S&A has assisted numerous clients over the years to understand and execute the right trade mark registration strategy.

By working in close partnership with a global network of well respected trade mark attorneys, we manage this aspect of our clients’ businesses to ensure that, as they grow, the IP foundation of that growth is secure.

Alongside their trade mark rights, our clients frequently own or develop patents and other design rights in their products. Again, we work closely with selected technical partners to ensure our client’s rights are protected to the fullest extent possible.