The long term success of any brand is built upon the design and quality of the products it sells. In today’s world, however, particularly in the fashion sector, quality must be accompanied by the right image in order to succeed.

We at S&A have assisted our clients for many years in the execution of their marketing strategies. We have drafted and negotiated many sponsorship deals with world-renowned athletes, artists and organisations, including Premiership football clubs, world class football players and world-renowned musicians.

One of our partners, Alex Henderson, was instrumental in the negotiation of Reebok’s groundbreaking sponsorship of Liverpool Football Club in the mid 1990s.

We have been regularly involved in the appointment of creative and PR companies as well as ensuring that marketing strategies do not infringe the IP rights of others. We have also on a number of occasions assisted our clients in exiting sponsorship relationships that, for one reason or another, have become economically unviable or otherwise broken down.

Our experience in this area makes us ideally placed to partner with our clients to ensure that they are able to successfully build their brand’s image while avoiding pitfalls along the way. We take a very commercial approach to this work.